DIGITAL MARKETING
Digital Marketing Modules.
Digital MarketingSEO
PPC& SMM Email & Chat
Search Engine Marketing
Search Engine Optimization
Social Media Marketing
Contain marketing
We analysis
Conversion Rates optimization
sales funnel (Awareness ,Interest, Decision, Action)
3. Need of Website or Blog
Domain
HostingCloud HostingDedicatedHosting
Web Theme
4. Drive Traffic to your Blog or Website
Basic SetupMy Google Business PageGoogle AnalyticsGoogle Search Console (Webmaster tool)
Traffic SourcesOnline Directories SubmissionSocial MediaBuild Back-linksInclude “#” in your social Media PostTarget Long term Keywords
5. What is SEO?“SEO is an acronym that stands for search engine optimization, which is the process of optimizing your website to get organic, or un-paid, traffic from the search engine results page.”How Does SEO (Google Ranking System) works?
Content
Proper on page
Back-links off page
UI
Site Structure
6. Social Media MarketingSocial media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. …The major social media platforms (at the moment) are:-
Facebook
Instagram
Tiktok
Twitter
LinkedIn
Pinterest
YouTube
SnapChat
Some Tools To manage Social Media
BufferAll in one Post
BuzzsumoTo Fine
7.Google AdwordsGoogle Ads is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users
Search Ads
Display ads
Video ads
Mobile ads
Shopping ads
8.Email MarketingEmail marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations. Reference Landing Page9.ORM (Online Reputation Management )Reputation management refers to the influencing and controlling of an individual’s or group’s reputation. Originally a public relations term, the growth of the internet and social media, along with reputation management companies, have made search results a core part of an individual’s or group’s reputation.Benefits of ORM
Increase Sales
Build trust
Show your best Side
How to deal with negative comments
Respond to All Comment
Think before you react
Don’t Make Assumption
Inject some fun & Play fullness into your response
Acknowledge your mistake
Take the conversion top another platform like Email
10. Landing pageIn digital marketing, a landing page is a standalone web page, created specifically for a marketing or advertising campaign. It’s where a visitor “lands” after they click on a link in an email, or ads from Google, Bing, YouTube, Facebook, Instagram, Twitter, or similar places on the web.Types of landing page
Sales page
Click through page
Lead generation
Why you need Landing Page
Boost your business Goal
Increase your Conversation
Generate Data and Insights
Improve paid and search campaign
Grow your Email List
Improve your brand Awareness
11. Types of Jobs in Digital marketing
Digital marketing manager
SEO Executives
Social media marketing
Search Engine marketing
Email Marketing Expert
Contain marketing
Inbound marketing
Conversion Rate optimization
12. Digital Marketing as a freelancerBest Sites
Fiverr’
Upwork
Freelancer
Guru
1 Comments
wow wonderfull
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